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A Dutch company named Polymer Vision has introduced a display that can fold up when not in use to fit into a device no better than most other mobile phones. ‘Readius’ sports a 5-inches display (about the size of two business cards put together) that folds out when the user wants to read news, Blogs, or email, and folds back together into a tool small enough to fit into anyone’s pocket.

The “Readius” wears an ‘electronic paper screen’ displaying Black and White text and imagery that look like they’ve been printed on actual paper. Nearly two years back, Polymer Vision had wowed audiences with the example of its “Readius”. The device is now in construction, and will contend with the likes of Apple’s iPhone and Amazon’s Kindle when it hits the market sometime in mid-2008.

Karl McGoldrick, chief managerial of Polymer Vision, said in their “Readius”, customers would get the large display, the super battery life, and the high-end connectivity of e-reading, along with the form factor and weight of a mobile phone. McGoldrick said they are taking e-reading and bringing it to the mobile phone in start this device. Meanwhile, it will be likely just to make phone calls with the “Readius” that connects to the Internet using third-generation mobile phone networks with high data speeds.

Also with the “Readius”, users will be able to set up their email accounts, news sources, podcasts, audio books, and blog feeds on their computers at home, with the data getting pushed to their “Readius” whenever updated. Polymer Vision has said it is talking to seller and mobile operators for selling its “Readius”. Like the iPhone, the “Readius” gives operators a chance to boost data usage, which is more gainful for them.