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Intex Technologies has just launched the IN-2222, its latest entry-level handset. It has a 65K color display with 128 x 128 pixel resolution, and other salient features include a one-touch torchlight and GPRS. In case you’re a music lover the IN-2222 has an integrated FM radio with a recorder for recording tracks playing over the air, plus a voice recorder. It allows for up to 2MB of recording space.

Kaushik Mitra, Product Group Head - Mobile Communications, Intex, said: “After receiving a very heartening response to our earlier model IN 2020, which has a talktime of 7.5 hours, this is our second offering in the entry-level segment this year. Considering that pricing is a major growth driver for mobile telephony in India – the second largest market for mobile phones in the world – Intex strives to launch affordable models with best of technology features to fulfill the communication needs of the masses who form a major part of the market.”The IN 2222 is available in ‘Chic Black’ and is priced at Rs 2000.

The 5 megapixel camera phone LG was planning to launch (and which we had mentioned earlier) has finally come to light in the official sense. The company launched its third LG Black Label Series handset – the LG Secret (Model: LG-KF750) – worldwide on April 24 in London. From the look, it seems to be another of LG’s chic 3G HSDPA enabled handsets… even if the name does leave a bit to be desired.

“The huge success of the previous models of the Black Label Series validated our approach to provide the ultimate mobile experience for today’s discerning consumers, who seek to embody personal style with their handsets,” said Skott Ahn, President & CEO of LG Electronics Mobile Communications. “These are the enriched features that will diversify the way users interact with their handsets, but most of all, the LG Secret was designed to be a style that lasts.”The Secret is made from carbon fiber, one of the strongest composite materials – and one that’s used in aerospace and high-performance automotives. It has a tempered glass display (2.4 inches, 240 x 320 pixel resolution) and Neon Touch navigation buttons. The camera is a 5.0 megapixel job, which might just make this the slimmest 5MP camera phone in the market at just 11.8mm.

The handset boasts 120 fps video and DivX certified playback. There are photo/video editing features too, including morphing and SmartLight (which automatically adjusts the picture’s light settings). Users can also take advantage of the Movie Maker software to create their own videos.A Touch Media feature takes advantage of the touchscreen to directly access five multimedia functions with a single button: music, photos, games, documents, and FM radio. Users can flip through photos on the screen while listening to music. The phone can handle Word, Excel and PowerPoint files, and comes with a Google Package that lets you surf the Internet, log into Gmail, use Google Maps, and watch YouTube videos. The Secret has an accelerometer sensor, and LG has included a few games that use this feature.

The LG Secret supports Bluetooth with A2DP and comes with an auto-sync feature that automatically synchronizes it with a PC. The auto-rotating display shifts the image on the screen for viewing in any position. The auto-luminance control adjusts the screen lighting according to ambient brightness. External memory is supported by means of a microSD card.

The LG Secret first launched in Europe, and this will be followed by launch events in Asia, South America, and on to the rest of the world. The price hasn’t been announced yet, so stay tuned.

‘Motoyuva W230’ in the Indian market. The next iteration of its flagship MotoYuva series, the W230 provides onboard MP3 player, stereo FM radio and speedy access to music control with dedicated music keys. The newly launched phone is entrenched with superior features as compared to its predecessor, the MotoYuva W180.

While lecturing on the campaign, Lloyd Mathias, Director-Marketing, Motorola, said, “The brief we gave to O&M was to establish this phone as the best music-enabled player phone. This phone has got all the features that a youngster wants in his phone.” The company said that the MotoYuva W230 comes with up to 2 GB expandable memories that can store up to 500 songs without any difficulty.

The W230 weigs just 83 g, and has the potential to harmonize with Windows Media Player Version 11 and later to allow transfer of MP3 audio files from a PC to the cell phone.

Abhijit Avasthi, Creative Director, O&M, said, “The brief we got from Motorola was to push the music proposition. We want to position it as an entry level music phone. The message behind this TVC is ‘Ab apni suno’.” GPRS-enabled W230 also has the flowing features including currency converter, calculator, and calendar with event reminder. Besides, it also has Hindi & English Predictive Text, Indian ring tones, and wallpapers, among various other traits.

Its integrated Crystal Talk technology lets users to enjoy clear sound even in deafening environments. It also consists of a friendly messaging technology; up to 550 minutes talk time and 450 hours standby time, and phone book memory for storing up to 500 names and 500 SMS. Priced at Rs 3,050, the new MotoYuva W230 is available at all Moto stores and sellers.