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This sunrise, while look at the Samsung December catalog, I found the SCH-B550. This phone right missing made me think about the Sky IM-U140, but different it, the SCH-B550 is primarily designed for video games (3D graphics, Joypad, TV output, GXG hold up in Korea…). The SCH-B550 has many other features, such as the DMB mobile TV, an MP3 player, a 2Mpix camera, Bluetooth… If you’re involved in it, this phone is only on hand in Korea.

But in recent few weeks Samsung’s activities and successive announcements of new products left me with no doubt about Samsung’s route. Samsung is difficult to replace Digicam, PSP and TV with mobile phone. Well to bad for Sony, as I am sure Sony wouldn’t be too happy about Samsung’s latest release. Though sadly this let go is another region targeted release, i.e. will be only available for Korean (South Korea off course) customers.

We are talking about a mobile phone with - Bluetooth, an mp3 player and a 2-megapixel digital camera. Well these days every phone has it, but how about DMB digital TV, 3D graphics and Joypad for mobile gaming and a TV output for those times that you’re near a big screen? Now that is the kick ass new feature! Yes you will get all this in SCH-B550, Samsung’s new Korean holiday gift.

The keypad seems a bit oddly laid-out (Maybe because it’s the Korean keypad), similar to the Calculator-alike P310 in Samsung’s own range, but given the bells and whistles I think you’ll be far more likely to be playing games or watching TV than actually bothering to make calls. No indication of battery life, however, which could be a killer running that fancy 3D graphics engine, nor price. Couldn’t find anything on Samsung’s English official release too, the Korea site though have an article but way beyond my translator capabilities.First in Italy Mobile TV now in Korea DMB digital TV, hmm! Samsung really got into mobile TV fascination.

Samsung unveiled 3 new mobile phones under the theme “‘Beautiful Technology’ at the CommunicAsia. The 3 new phones are SGH-E950, SGH-E840 and SGH-J600.

Samsung SGH-E950 is a phone with elegant design and is the successor of the Samsung SGH-E900. E950 features a 3 Megapixel camera, a 2-inch 260k color LCD display, a 1.2-inch 65k color OLED display, and Bluetooth A2DP. The integrated music player supports MP3, AAC+ and WMA and FM tuner is also available.The Samsung SGH-E950Â has 70MB internal memory and it supports microSD cards.

Giorgio Armani and Samsung Electronics unveiled the new Giorgio Armani-Samsung luxury mobile. Giorgio Armani presented the new mobile phone at a press briefing in his Armani/Teatro in Milan before his Spring Summer 2008 Women’s fashion show.The Giorgio Armani-Samsung Mobile will meet the needs of those who aspire to own a technologically advanced and beautifully designed telephone with which to communicate and complete their lifestyle.

Through a new strategic alliance, starting with the Giorgio Armani-Samsung luxury mobile phone, the two companies plan to launch an innovative range of portable and home consumer electronics products as part of the Giorgio Armani, Emporio Armani and Armani/Casa lifestyles, founded on the combination of Giorgio Armani’s iconic design aesthetic and Samsung’s cutting edge technology.

“Today fashion has expanded to encompass our way of life, not just how we dress, but how we design our home, the hotels we stay in, the car we drive and the technology we buy. In fact, we make as much of a personal statement with the mobile phones that we carry or the televisions we have in our living rooms as we do with the shoes and bags we wear or the furnishings we chose to place in our homes. These are all lifestyle decisions, where design and performance are the criteria. Samsung has successfully anticipated the growing role for consumer electronics in our lives, while recognising the importance of self-expression in the development of its products.”

Geesung Choi, President of Samsung Electronics said: “Today’s mobile phone manufacturers no longer just sell mobile phones, but sell more than the product itself – a slice of life and culture. We truly believe that our approach with Giorgio Armani is one step closer to our customers to enrich their lives with sophisticated style and cutting-edge technology.”

He added, “This is a groundbreaking collaboration between one of world’s most influential designers and an electronics leader. Samsung’s innovative technology and Giorgio Armani’s established iconic design philosophy are a perfect match as exemplified by the state-of-the-art Giorgio Armani-Samsung mobile phone.”

The Giorgio Armani-Samsung Mobile

For the first time Giorgio Armani’s signature elegance and simplicity is applied to mobile phone design. A large 2.6-inch QVGA TFT LCD screen maximizes the user’s visual experience and optimizes the full touch-screen user interface (UI). Along with the outer appearance of the phone, the graphical user interface (GUI) and audio user interface (AUI) also reflect Giorgio Armani’s modern simplicity. By adapting a haptical UI, users can feel an immediate mild vibration when they touch icons on the display. Being the size of a credit card and a mere 9.9 mm in thickness, the Giorgio Armani-Samsung Phone fits sensuously into a user’s palm.

Despite its compactness, the phone is loaded with the latest powerful multi-media features. It is equipped with a 3-megapixel camera, a music player supporting various types of music formats and a full internet browser. Furthermore, the Giorgio Armani-Samsung Mobile offers a microSD type external memory slot and comes with a Bluetooth® stereo headset.A specially designed Giorgio Armani leather carrying case is also included for protection.The new mobile phone will be available at Giorgio Armani’s flagship stores and selected mobile phone shops in major European countries from November 2007.

Giorgio Armani-Samsung Mobile Specifications

Standard - GPRS/ EDGE Tri-Band (900/1800/1900)

Camera - 3 Megapixel camera

Display - 2.6” QVGA TFT LCD (262K Colors)

Multimedia - H.263, AAC+/MP3/WMA, MPEG4, AAC, e-AAC+

Features

Bluetooth® 2.0 / USB 2.0 high-speed/ MTP 2.0

Mobile Printing (BPP, PictBridge)

micro SD™ external memory slot

Bluetooth® Stereo Headset (A2DP)

Full Touch Screen & Touch UI

Size - 87.5 x 54.5 x 10.5 mm / 85g

Battery - 880mAh